Google AMP is still very new, launching just 6 months ago however it is set to take the mobile user-experience world by storm. Publishers will be forced to focus on usability and speed over design. AMP also does not allow you to use and third party JS frameworks making things somewhat limited. Amogst some of the tags restricted from AMP are, , and so on. Simplier Mobile Designĭue to the many restrictions placed on mobile by Google AMP, it is likely that mobile design will become quite basic. Currently websites using AMP are highlighted in the search results and show up in the Carousel at the top of the results. It is predicted that websites that have added Google AMP to their system will see a boost in the SERPS in future. Google AMP is easy to implement and will help you on your way to improving your mobile website. Page speed is a top priority and is by far one of the most important ways to stay competitive in SEO. Here are some of the main ways Google AMP will make an impact: Page Speed With another impending smaller scale mobilegeddon coming up in May, the time is now to begin to work with tool likes Google AMP. Isn’t HTML 5 enough?īy this point, most companies are shifting towards a mobile-first mindset, armed with the knowledge that last year, mobile searches surpassed desktop, that mobile users consume more media on mobile than desktop and that users do not return to website with poor mobile performance. AMP JS will not work with any third party JS frameworks. Once you put the link to the JS file in your site’s header you will be up and running. This piece relates to the Javascript framework that handles all the different resources. Using AMP CSS means you will not be able to create animations or complex transition. This elements also removes several CSS properties to help improve site speed. This helps you use the AMP framework and removes a number of tags to help focus on performance. These optimizations do not need to be manually coded to your website, you simply need to plug in Google AMP and watch your site performance increase. Google AMP stands for ‘Accelerated Mobile Pages’, an open-source framework that offers publishers and developers access to a number of website performance optimization features for mobile users. This blog looks into how Google AMP works and how it will affect your website. By using Google AMP, you can improve your page load times and give users a better user experience on your website. Recently Google launched the Accelerated Mobile Pages (AMP) project that gives publishers a framework to create web pages that load faster on mobile.
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